The new law also prohibits a business from representing that services provided are furnished by one of these certified professionals unless those services are provided by a certified person. A person is also prohibited from misleading or deceiving another person by the unauthorized use of a certification mark awarded by the U.S. Patent and Trademark Office.
The Wisconsin law considers a violation of these prohibitions an unfair method of competition in business or an unfair trade practice, and allows a person who suffers a monetary loss because of a violation to sue for twice the amount of the monetary loss and reasonable attorney fees. The law allows the Department of Agriculture, Trade and Consumer Protection to bring a court action for an injunction to restrain a violation of these prohibitions.
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